It appears that Louis C.K. has beaten the system.
In a span of about six months, the stand-up comedian and star of FX’s hit series Louie, has managed to circumvent network comedy specials and ticket selling services to deliver his comedy to his fans at affordable prices. So far, it’s paid off big time.
Louis C.K. is currently selling tickets to his upcoming tour on his own website exclusively (that means no Ticketmaster) and is charging a flat fee of $45. As of today he’s sold 100,000 tickets–yes, your math is right: that’s $4.5 million. This comes about six months after he sold his self-produced comedy album Shameless electronically on his website for $5. (For that experiment, he took in about a million bucks.) I came across a quote from Louis C.K. the other day about his ticket-selling enterprise:
Doing things this way means I’m making less than I would have made if I did a standard tour, using the usual very excellent but expensive ticketing service. In some cities I’ve had to play smaller venues and do more shows. But I like doing more shows and about a year ago I reached a place where I realized I am making enough money doing comedy so the next thing that interested me is bringing your price down. Either way, I still make a whole lot more than my grandfather who taught math and raised chickens in Michigan. (www.shortformblog.com)
Enough money? When was the last time you heard anyone say they make enough money, especially an entertainer? Athletes regularly bolt from their old team to a new team for the promise of a big contract. Sometimes they even hold out (meaning they don’t show up for work) a year after signing the contract because they feel they deserve more than what was contractually agreed to. Eddie Murphy has made ungodly sums of money over the last ten years despite rarely doing a movie you legitimately enjoyed.
And yet Louis C.K., who wrote and directed 2001’s Pootie Tang (which grossed just $3.3 million in theaters) and whose 2006 HBO series Lucky Louie lasted just one season, says he’s making enough money doing comedy that he no longer needs network specials or Ticketmaster. Apparently, he actually made too much money so he gave $280,000 of it to charity!
If you’ve heard Louis C.K.’s stand-up or seen his show Louie, on which he also has complete creative control as the star, writer, and director, you know the guy’s hardly a saint. But that said, perhaps it takes the life experience–he’s put in 27 years in the business–of a vulgar, and sometimes sophomoric 44-year-old single father of two daughters to figure out that there’s more than one way to make a living doing comedy, and that it doesn’t always have to come at the cost of the people who are laughing at the jokes.